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Starting in 2017, through Impact Adventures, Team Rockjumper has united with the National Audubon Society to drive sustainable tourism in select biodiverse hotspots.
Focusing on areas in Latin America and the Caribbean, the National Audubon Society has identified areas likely to attract birders and wildlife seekers by layering maps of Important Biodiversity Areas (IBAs) over poverty maps. Their findings led them to zero-in on The Bahamas, Belize, Colombia, Guatemala, and Paraguay. The target areas include some of the most threatened ecosystems in the world, many of which host migrating species that breed in the US and Canada.
The central question they sought to answer was: how do we encourage communities to value ecosystems enough to protect them, and in turn have these ecosystems contribute to the economic well-being of the communities? The answer, they discovered, was ecotourism.
The National Audubon Society protects birds and the places they need, today and tomorrow. Your purchase supports Audubon’s mission and vital conservation work. For more information about Audubon, including how to become a member, visit www.audubon.org or call 1-844-428-3826.